Cheering in the press box: All jock journos do it, but most keep it on the down low

Until Tuesday morning, I couldn’t have picked out Mike Chambers in a police lineup.

Today I can.

Chambers is the guy wearing wrinkled, brown trousers and a white, beer-stained shirt that battles mightily to conceal an ample belly; he’s also sucking on a celebratory stogie and holding the Stanley Cup aloft, a ritual normally reserved for those who’ve actually accomplished something more than tapping out 1,000-word essays for the Denver Post.

That’s right, Chambers is a jock journo whose task it has been to chronicle Colorado’s blood-sweat-tears-bruises-and-broken bones run to the National Hockey League championship, a mission accomplished on their foe’s freeze Sunday night when the Avalanche laid waste to the title-holding Tampa Bay Lightning, 2-1.

As far as it can be determined, Chambers’ contribution to the Avs’ success was nil. He didn’t score a goal, he didn’t help Nathan MacKinnon get on the scoresheet, and I doubt he had a hand in cooking Cale Makar’s pre-game meals. In reality, he did nothing other than make his editors less grumpy by meeting deadline, something that doesn’t qualify him to a) have his name engraved on the Stanley Cup or b) hoist hockey’s holy grail in the manner of a champion.

So one wonders what Chambers was thinking when he posted a couple of pics of himself and Stanley on his Twitter feed. Well, clearly he wasn’t thinking straight, and the half dozen empty beer bottles behind him would be the first clue to support that notion.

He describes it as “probably the most memorable experience” of his career, which began full time at the Post in 2000, but he doesn’t make it clear if he’s referring to the plum assignment of tracking a Stanley Cup champion hither and yon or lifting the battered mug.

The thing is, the boys and girls on the beat (any beat) are there to talk and write about the athletes/teams they follow, not wave pom-poms. It’s that old ‘No Cheering In the Press Box’ thing.

My question is this: Does anybody really give a damn?

Well, certainly Chambers’ misstep is a dent to his credibility, and hard-core adherents to jock journo’s golden rule have hastened to deliver a stern tsk-tsking from their seats on the press row. Meantime, observers on social media have given a hasty thumbs down, while others haven’t been so quick to coat him with tar and a layer of feathers. They note that he had been caught up in the moment and saw it as a harmless bit of carry-on. Besides, they point out, the pics were posted on Twitter, not on the sports pages of the Post.

Except a news snoop need not be sitting on a perch in the press box to be cheering in the press box. Chambers was cheering in the press box, even if on the cesspool of nasty natter that is Twitter. He has made it an extension of his job. Most jock journos do.

Most, however, also keep their cheering interests on the down low.

Trust me when I tell you that the boys and girls on the beat are telling a big, fat fib when they say they don’t cheer for the athletes and/or teams they cover, even if you don’t see their noses growing or their pants on fire. Sports scribes/broadcasters are human (okay, there’s some question about Stephen A. Smith and Skip Bayless), so they have their favorites.

An example would be Mike McIntyre of the Winnipeg Free Press. On Feb. 18 this year, he wrote this: “If I’m to be taken seriously as a journalist, I can’t be out here waving pom-poms for the home team.” Fine. Except less than a month later, here’s what he scribbled: “The 2022 MLB season is especially exciting for those of us who root, root root for the home team — as in the Toronto Blue Jays.” In his newsletter to readers, he mentioned his “beloved Toronto Blue Jays.”

His boss, sports editor Jason Bell, admits to cheering “unabashedly for the Toronto Blue Jays.”

So what happens if the Blue Jays advance to the World Series? Does the Blue Jays fan/editor dispatch the Blue Jays fan/scribe to the Republic of Tranna to deliver dispatches from the event? How credible can the reporting be when both parties are waving pom-poms?

Former Chicago columnist Jerome Holtzman wrote the book (literally) on cheering in the press box, and this is what he had to say: “I won’t deny that the heavy majority of sportswriters, myself included, have been and still are guilty of puffing up the people they write about. I remember one time when Stanley Woodward, my beloved leader, was on the point of sending me a wire during spring training, saying, ‘Will you stop Godding up those ball players?’ I didn’t realize what I had been doing. I thought I had been writing pleasant little spring training columns about ball players.”

So, sure, the cheering can be hidden in the subconscious, but that’s one of the reasons newspapers have sports editors. To keep writers on-point and credible.

I recall my time covering the Winnipeg Jets for the Winnipeg Tribune. The team was in disarray, on and off the ice, and I received a phone call from the newsroom while hunkered down in a Marriott Hotel in Cincinnati.

“We don’t think you can see the forest for the trees,” I was informed. “We think maybe you’re missing the problem…the coach. But if you don’t think he’s the problem, don’t write it.”

Larry Hillman, a very nice man, was bench puppeteer of that Jets outfit, and I was quite fond of him. He was sincere, soft-spoken and always obliging of his thoughts and time. Cutting him a new one wasn’t something I had considered. Still, I’d been given pause for ponder, and concluded that better coaching was the very thing the Jets required. I wrote the column. Shortly thereafter, Hillman was dismissed and I felt like throwing up for skewering such a good man in print.

So, sure, there were people and teams I rooted for during my 30 years in jock journalism, and I don’t apologize for it. I believe, as a human, it comes with the territory. You just have to keep it out of your copy and/or commentary, and you certainly don’t post it on social media (that’s just dense).

Whenever the topic is cheering in the press box, I leave the final word to my first sports editor, Jack Matheson, once accused of being too buddy-buddy with Ray Jauch, coach of the Winnipeg Blue Bombers.

“All right,” he informed his Tribune readers one day, “I’ll come clean, Ray Jauch is a friend of mine, but I didn’t know they had enacted some sort of legislation making it a crime for sports writers to have friends. I don’t see anything wrong with being friendly with a man you work with every day of the week. Where does it say a football writer and a football coach have to have an adversary relationship? Yes, we’re friends. I don’t know about ‘good’ friends, but that doesn’t sound like such a bad idea, either, because we have something in common. We’re thrown together into the football jungle, and Ray Jauch wants to win because it’s his job and I want to win because I live here and I like to be proud of the athletes who represent us.”

Humble beginnings in a small, second-floor mail room

For those of you, like Amelia, who have asked (and keep asking), yes, it’s true, I once worked as a sports scribe. But please don’t hold that against me. I’ve reformed. I don’t write about jocks anymore. Quit cold gobbler just last week.

I began my journalism career in the mail room of a Winnipeg newspaper in 1969, the same year man first walked on the moon. The moon is still there. The newspaper isn’t. I would lug two, sometimes three, large sacks of mail from the post office across the street to the business office at the Winnipeg Tribune. Twice a day. Then I’d sort it and distribute it to the various departments of the six-story structure. It was my baptism in a career that stretched across three decades, followed by an after-life as a freelance writer/blogger.

I might write a book about it—Mail Room to Menopause: That’s all She Wrote after 45 Years. Here are the gory details…

Winnipeg Tribune—1969-80: Mail room, editorial copy runner, sports reporter.

Covered: Winnipeg Jets in the World Hockey Association and the National Hockey League, Manitoba Junior Hockey League, Western Canada Hockey League, Canadian Amateur Senior Hockey League, Manitoba Major Junior Hockey League, amateur and professional boxing, tennis, high school football, university football, junior football, provincial curling championships, figure skating, auto racing, horse racing at Assiniboia Downs, Manitoba Junior Baseball League, high school track championships, bowling, Canadian national tennis championships…

Toronto Sun—1980-82: Sports columnist.

Covered: Toronto Maple Leafs, Toronto Blue Jays, Toronto Argonauts, Toronto Blizzard, North American Soccer League, National Football League, Super Bowl, Grey Cup, Major League Baseball, world championship boxing, world curling championships, minor league baseball, ATP tennis, Virginia Slims tennis, Canadian Open tennis, Canadian Open golf, horse racing at Woodbine, Harlem Globetrotters, 1981 Canada Cup, world junior hockey championships, world hockey championships…

Calgary Sun—1982-85: Sports columnist, sports editor

Covered: Calgary Flames, Calgary Stampeders, Grey Cup, Super Bowl, Pacific Coast League baseball, Pioneer League baseball, World Cup skiing, Stanley Cup final, local tennis, the Brier, Calgary Stampede rodeo, horse racing at Stampede Park, Seniors PGA tournament…

Toronto Star—1986: Sports copy editor.

Winnipeg Sun—1986-99: Sports columnist, Jets beat writer, sports editor (twice)

Covered: Winnipeg Jets, Winnipeg Blue Bombers, Winnipeg Goldeyes, the Grey Cup, Super Bowl, Stanley Cup playoffs, world championship boxing, local boxing, the Pan-American Games, horse racing at Assiniboia Downs, the Brier, world curling championships, provincial curling championships, Olympic curling trials, Morris Stampede rodeo, Manitoba Open golf tournament, junior golf, ladies’ Canadian Open golf tournament…

Noteworthy:

  • Only living sports reporter to cover both the Jets final game in the WHA and first game in the NHL.

  • Only living sports writer to cover Winnipeg Jets’ first rookie training camp in Ste. Agathe, Que.

  • Only sports writer to ever play an official game for the Winnipeg Jets (as a replacement for Patrick Daley in the final exhibition of rookie training camp in Ste. Agathe).

  • Only living sports writer to cover the last three Winnipeg Blue Bombers Grey Cup victories.
  • Only living sports writer to cover the 1975 World Junior Hockey Championships in Winnipeg.

  • One of only a handful of sports journalists to cover the Don Lalonde-Sugar Ray Leonard title bout in Las Vegas.

  • One of only a handful of living Canadian sports writers to cover Muhammad Ali’s final fight in the Bahamas.

  • One of only a handful of Canadian sports journalists to cover Canada’s first World Junior hockey championship gold medal victory, in Rochester, Minn., 1982.

  • Covered Edmonton Oilers’ first Stanley Cup championship.

Major events covered: Super Bowl-6

                                                Grey Cup-10

                                                Stanley Cup final-2

                                                World Hockey Association final-2

                                                World Hockey Championships-1

                                                World Junior Hockey Championships-2

                                                Brier-7

                                                World Curling Championships-3

                                                Olympic curling trials-1

                                                World boxing title fights-2

                                                World Series-1

                                                Special Olympics-1

                                                Canadian Open golf-2

                                                Canadian Open tennis-1

Radio: Color commentary on Winnipeg Jets broadcasts, WHA and NHL; Host of Prime Time Sports on CJOB; daily sports commentary on CJAY in Calgary.

Television: Regular guest on Global late night sports, Sports Hot Seat (Calgary).

Freelance sports writing: The Hockey News (Winnipeg reporter), MVP magazine, Calgary Magazine, Canada History magazine, Tankard Times, Heart Chart, The Huddle magazine, Manitoba Hockey News magazine.

Work has appeared in: Every major daily newspaper in Canada, plus the Los Angeles Times, the Chicago Tribune, the San Francisco Chronicle, the Seattle Times, the Denver Post.

Freelance work: Statistician and PR for Canadian Amateur Senior Hockey League.

                               Statistician and PR for Manitoba Junior Baseball League.

Post-mainstream media career: Copy editor, Canwest News Service in Winnipeg.

                                                                    Sports reporter, Victoria News

                                                                    Copy editor, Victoria Times Colonist

                                                                    Freelance writer, Monday Magazine

                                                                    Author of 10 books, including five with sports-related themes and one based in Winnipeg/St-Pierre-Jolys

Writing awards: 2012 Q Award for writing on LGBT issues in Victoria.

In the Community: Represented Winnipeg Tribune and Winnipeg Sun at countless charity functions.

                                         Bi-weekly contributions to Harvest food bank.

                                         Played for West Kildonan North Stars of the MJHL.

                                         Most valuable player in 1969 Greater Winnipeg Minor Hockey Association Juvenile tournament.

                                         Played for various teams in local slo-pitch and fastball leagues.

                                         Coached Peanuts League baseball at Bronx Park Community Club.

                                         Coached Midget hockey team at East End Community Club.

                                         Refereed and umpired kids’ hockey/baseball at Bronx Park.

Now you know the rest of the story.

%d bloggers like this: